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What is E-liquid?


E-liquid is the solution used in an electronic cigarette to produce its vapor, flavor, and in some cases “throat hit”. Throat hit is a term used to describe the bite in your throat produced by nicotine-containing e-liquid vapor.

What does e-liquid contain?

Recipes vary. However, all contain the same types of ingredients. It starts with a base, which is the solution used to create the vapor. This is made from a mixture of propylene glycol and vegetable glycerin. Water soluble, natural, and artificial flavoring ingredients are added to create the variety of flavors that we offer. Depending on the variety you have selected, your e-liquid may contain between 0.00% - 2.4% nicotine. Some e-liquids may also contain small amounts of food grade alcohol and/or distilled water, which is often used in flavorings or to thin vegetable glycerin.

What is propylene glycol?

Propylene glycol is a food grade chemical used as an additive in a large number of cosmetic, medical, and food products. In food products, it is used for flavoring and coloring. It has a slightly irritating effect when inhaled and is used to better mimic the irritation caused by inhaling tobacco smoke.

What is vegetable glycerin?

Vegetable glycerin is similar to propylene glycol but thicker and with a sweeter taste. It is also much smoother when inhaled than propylene glycol. When used on its own, it is very thick and can be difficult to absorb into your cartridge or cartomizer.


Some people (less than 2 or 3 %) develop some allergic reaction to E-Juice due to VG or PG. If you are concerned about it, please contact a physician.